What Is SEO - Search Engine Optimization?

SEO is a shorthand term as SEO stands for Search Engine Optimization and assists search engines in comprehending your site’s information and makes it more accessible to people by providing relevant, relevant results based on their inquiries.

SEO’s aim is to be at the top of search results webpages (SERPs) in search of the best-relevant and useful keywords to your intended audience, driving targeted traffic to your website.

SEO is thought of as a form of digital marketing and is a practice that can be applied to any website. It improves a site’s visibility on search engines such as Google as well as Microsoft Bing. If your website is promoting products, providing services, or providing expert information about a particular topic, SEO can help drive visitors to your site and boost its visibility on the internet.

The more visibility your webpages are able to achieve in search results, the more likely to be discovered and visited.

This article will describe in greater detail what SEO means and what it means in 2025.

Technology is constantly changing,g so websites and the way they’re structured change. The same goes for the devices that we use to access search engines.

A web search may be activated by voice, and clicking could be as simple as tapping on the screen of a mobile phone. The results we get from the search engine of our choice could be summarized using AI. (AI).

We will go over all the various aspects of SEO and also offer resources for continued education.

Contents Table

How does SEO differ from PPC or SEM, in your opinion?

SEM, along with PPC, are two more commonly used terms that you will frequently read about at Search Engine Land and hear about in the wider market for search marketing.

It is also helpful to differentiate the essence of what SEO is and what it isn’t.

We’ll go over the distinction between terminologies, what the abbreviations mean, and the way they can be applied to various disciplines.

Different from SEM is SEO.

SEM is a shorthand in search engine marketing or, more often referred to as, search marketing.

The term “search marketing” is a kind of marketing that is digital. It is a term used for the mix of SEO and PPC (pay-per-click, e.g., Google Ads) activities that generate traffic through organic searches and paid search and vice versa.

How do SEO or SEM differ? They’re not really different in terms of technology. SEO is simply a portion of SEM.

SEO: Driving organic results and clicks on search engines.
SEO: Driving organic and paid results and clicks on search engines.
PPC: Driving paid results and clicks on search engines.

Here’s the most effective way to consider SEO, SEM, and PPC:

Imagine a coin called SEM. SEO is just one aspect of the coin. PPC is the other side.

PPC vs. SEO

PPC: stands for pay-per-click, a form of marketing that uses digital media where advertisers are paid each time their ads are clicked.

Advertisers place bids on certain words or phrases they wish their advertisements to be displayed for in the results of search engines.

When a person searches for a keyword (or phrase), the advertiser’s ads (paid advertisements) will show up in the top results.

If we look at SEO as a coin, SEO as well as PPC can be considered two different sides.

With PPC, the advertiser is paid when a user searches for their paid advertisement.
With SEO, the listing of search results is not paid for, even though SEO is advertised as a service. The procedure of enhancing websites and pages requires time and money; therefore, it is essential to recognize that SEO doesn’t come “free.”

There have been debates about “SEO vs. PPC,” which one is more effective or offers the highest ROI (ROI). But SEO and PPC are two complementary channels for digital marketing. In the ideal scenario, you’ll select either (as your budget permits it).

As we’ve already mentioned in the past, those words, SEM as well as PPC, are often used in the field in a way that they are interchangeable. But that’s not the case at Search Engine Land.

When we use the term “SEM,” it will be due to the SEO (organic search) as well as PPC (paid search).

If you’re interested in the story behind the process by which “SEM” came to mean “PPC” at the exclusion of SEO, you can look into these articles:

How Wikipedia Turned PPC / Paid Search Into SEM
Does SEM = SEO + CPC Still Add Up?

What makes SEO so important?

SEO is an important marketing channel.

Organic search accounts for 53% of the total website traffic according to a new BrightEdge study.
There are more than 8.5 billion queries that occur daily on Google Search, and Google owns 91% of the world market for search engines.

With this huge reach, it’s no wonder that, in turn, the SEO market is predicted to grow to $122.11 billion in 2028.

SEO can deliver real results for companies, brands, and individuals regardless of size. This is due to the fact that the act of looking, or the user interface for search (be it typed voiced, voiced or image query format) is now a standard for all internet users as the most common method to find the information they are looking for in the ocean of billions of pages (4.3 billion webpages of the web index, in September 2024).

When people are looking to travel somewhere, accomplish something, get information, study, or purchase an item or service, their journey usually starts with a Google search.

But the search engine is extremely dispersed, especially for consumer-related activities. People can search using traditional search engines (e.g., Google, Microsoft Bing) as well as social media platforms (e.g., YouTube, TikTok) and retailer sites (e.g., Amazon).

In fact, in the year 2000, 56 percent of U.S. online shoppers started their search for products on Amazon as opposed to 46% who began using a search engine such as Google. It is also important to note that the same study is:

Another fascinating aspect of the data in comparison to previous times is the rise in social networks, especially TikTok as a platform to look up products as well as knowledge-based searches (think “how to do X” types of searches).

In reality, in Gen Z, the staggering 51 percent of women in this age group would prefer to begin by searching using TikTok over any other source of information, as per the 2023 study.

Searches in the trillions are performed each year. Search is usually the main source of traffic to websites, so it is crucial for websites to appear “search engine friendly” on every platform where users can look up your company or brand.

What this means is that enhancing your visibility, as well as getting higher rankings in search results than your competitors, could positively improve your bottom line.

SEO is also vital because search engine results webpages (or SERPs) are extremely competitive and packed with features for search (and PPC advertisements). The SERP’s features are:

AI Overviews.
Knowledge panel.
Snippets of content that are featured.
Maps.
Images.
Videos.
Stories of the week (news).
People Also Ask.
Carousels.

A different reason SEO is crucial for businesses and brands is that, Contrary to other channels for marketing, good SEO work is long-lasting. If a campaign that is paid for ends,s it also does the traffic. Social media traffic is not reliable at best, and is a tiny fraction of what it was.

SEO is the base of a holistic approach to marketing, and everything you do for your business is important. Once you know the needs of your customers and expectations, you can apply this knowledge throughout your

Campaigns (paid and organic).
Content on the website.
Social media-related properties.

Organic search is one of the channels that drives the traffic required to reach your key business objectives (e.g., visits, conversions, sales). It also helps build trust – websites that rank well are usually regarded as reliable or reliable, which are the most important factors Google would like to reward by granting a higher ranking.

Different SEO types and their areas of expertise

Think of SEO as a team of sports. For success, you’ll need an effective defense and offense. You also need supporters (a crowd).

Consider the technical aspect as your defense, Content optimization as an offense,e along with off-site optimizations as methods to engage, attract, and maintain a loyal fanbase:

Technical SEO: Optimizing the technical aspects of a site.
Search Engine Optimization (SEO) on-site: Optimizing the content on a site for the benefit of the users and search engines.
Off-site SEO: involves making brand assets (e.g., individual marks and values, as well as visions, slogans, catchy words, and colors) and doing activities that ultimately increase brand recognition and visibility (i.e., by demonstrating and increasing its credibility, expertise, and authority) and generate demand.

You have complete control over your content and optimizations. It’s not always the case when you’re off-site (you aren’t able to manage links from other sites or in the event that platforms you depend on shut down or undergo a major overhaul). However, those actions remain a crucial element of the SEO triple-edged achievement.

Technical SEO, or technical optimization

Optimizing the technical aspects of a site is vital and is essential for SEO success.

It all begins with the design of a website that is crawled and found by Google and other search engines. According to Gary Illyes, Google’s trends analyst, once said in an AMA on Reddit: “MAKE THAT DAMN SITE CRAWLABLE.”

You need to make it simple for Google to locate and browse through all the content on your site (i.e., images, text, videos). Important technical components comprise URL structure, navigation, internal linking, and structure.

Experience for users is a key aspect of optimizing technical performance. Search engines emphasize the importance of websites that load quickly and offer an enjoyable experience on the page. The elements like Core Web Vitals, mobile-friendliness and usability, HTTPS and the need to avoid annoying interstitials are all important when it comes to technical SEO.

Another type of technical optimization can be found in organized data (a.k.a.”schema”). The addition of this code to your site will help search engines understand your website’s content and also improve your visibility in results.

Additionally web hosting, web hosting, CMS (content management system), and security for websites all play an important role in SEO.

Optimization of content (on-page SEO)

When it comes to SEO, the website’s content should be optimized for two main users: the public as well as search engines. This involves optimizing the content that your readers will be able to see (what’s actually on your page) and the content that search engines will be able to see (the code).

The objective is to create useful, high-quality content. This can be achieved through the combination of knowing the needs and wants of your target audience, as well as Google’s guidelines.

When enhancing content to appeal to people, it is important to ensure that it

Discuss pertinent topics in your experience or knowledge.
Included are keywords that people might search for to find the information.
It is unique or original.
The text is clean and free of grammar and spelling mistakes.
It is up-to-date and contains precise details.
Also includes multimedia (e.g., videos, images).
It is superior to your SERP competitors.
The content is clear and well-organized to allow people to grasp the information you’re communicating (think paragraph length, subheadings use bolding/italics in lists, ordered/unordered as well as reading levels).

To optimize for search engines, the important content elements to optimize include:

Title tags
Meta description
Tags for Header (H1-H6)
Image alt text
Open Graph metadata

Generative optimization (GEO) is an emerging area of expertise within content optimization. GEO is all about optimizing your content’s visibility within AI-driven engines (or answer engines) such as Google’s AI Overviews and Gemini, OpenAI’s ChatGPT and SearchGPT, Microsoft Copilot, and Perplexity.

Building authority and brand (off-site optimization)

A variety of activities might not be “SEO” in the strictest definition, but they can be aligned with SEO and even contribute to SEO achievement.

Link building (the process of acquiring hyperlinks to a site) is a major activity connected with off-site SEO. There could be significant advantages (e.g. rankings or traffic) from obtaining a variety of variety of hyperlinks to your site from authoritative, relevant, trustworthy websites.

The quality of the link is more important than the quantity. An abundance of high-quality links is the aim.

How do you obtain these hyperlinks? There are a myriad of strategies for promoting your site that can work to SEO efforts. This includes:

Brand building and marketing Strategies are designed to increase the recognition and credibility of a brand.
PR: techniques of public relations used to gain editorially approved hyperlinks.
Content marketing: A few well-known types include creating ebooks, videos, or research studies, podcasts (or being an interviewer on another podcast), and guest blogging (or blog posts by guest bloggers).
Optimization and marketing on social media. You can claim your brand’s handle across all relevant platforms, then optimize it to the max and share relevant content.
Listing management: Claiming listing management, confirming and optimizing the information on any platform where the information regarding your company or website is listed and discovered by searchers (e.g., directories, directory review websites, and Wikipedia etc.).
Reviews and ratings: getting them, keeping track of them in response.

In general, when discussing off-site activities, you’re referring to activities that will not be able to directly impact your capacity for ranking, from a strictly technical point of view.

But, as always, every aspect of your brand has significance. Your company’s name should be seen wherever people look for you.

In this regard, some have attempted to change the meaning of “search engine optimization” to actually be “search experience optimization” or ” search everywhere optimization.”

Specialties in SEO

Search engine optimization is also comprised of several subgenres. Each of these specialties differs in comparison to “regular SEO” in its individual way, typically needing additional strategies and presenting distinct problems.

Five of these SEO specialties are:

eCommerce SEO: Other SEO components include optimizing product and category pages and faceted navigation. They also include interlinking structures, images of products, review of products schema, and much more.
Enterprise SEO: The term SEO refers to search engine optimization at a large scale. It typically means managing websites (or multiple brands/websites) with more than one million pages. It could also be contingent upon the scale of a business (typically one that earns millions or billions of dollars in revenue annually). Enterprise typically also results in delays when trying to get SEO improvements implemented by the team of developers, and the involvement of many stakeholder groups.
International SEO: can be described as global SEO that is for international companies – carrying out SEO for multi-regional websites or multi-lingual sites as well as optimizing the site for search engines that are international, such ones like as Baidu well as Naver.
Local SEO: The purpose is to make websites more optimized for prominence in local organic search results, by coordinating reviews and obtaining listings of businesses, among others.
news SEO: When it comes to news content, speed becomes paramount, especially to ensure you’re in Google’s index as fast as you can and be featured on sites like Google Discover, Google’s Top Stories, and Google News. It is essential to know the best practices for section pages, paywalls, specific news data that is structured, as well as many more.

What is SEO? SEO function?

If you came across this page through Google, you probably looked up something similar to”What is SEO?

This guide was published via Search Engine Land, a trustworthy website with expert knowledge and expertise in SEO-related topics (we’ve been covering every SEO change, both small and large, since the year 2006).

First published in 2010, the page was first published in 2010. This page has attracted thousands upon thousands of web links.

Simply put, these elements (and other aspects) have contributed to this guide’s excellent reputation among search engines. This has enabled it to be in the top three organic search positions in many search engines for several years. It has earned itself a reputation that shows it’s reliable and reliable, and thus should be ranked when people search for SEO.

However, let’s consider SEO more broadly. In the overall scheme, SEO really works through an array of

Personnel: The person or team that is responsible for making sure that the tactical, strategic, and operational SEO work is done.
Method: Actions taken in order to help make the process more efficient.
Technologies: Tools and platforms that are used.
activities: The end product or output.

A variety of other factors influence the way SEO functions. This is a quick review of the most crucial information and process components.

Six key areas, when taken together six critical areas, together SEO work:

1. Being aware of how search engines function

If you wish people to locate your business through search, on any platform, it is important to be aware of the processes that are behind how search engines work and make sure you’re providing the appropriate “signals” to influence your visibility.

When it comes to traditional search engines for the web, like Google, there are four distinct phases in search:

Crawling: The crawlers used by Search Engines to search for websites through links and sitemaps.
Rendering: Search engines generate the appearance of the web page by combining HTML, JavaScript, and CSS information.
Indexing: The search engines look over the metadata and content of pages they’ve found and then include them in databases (though you can’t be sure that each web page will be included in the database).
Rating: Complex algorithms look at various indicators to determine whether an internet page is useful and has enough quality to be displayed when users are searching.

But the process of optimizing your website to optimize for Google search is different than optimizing for other search platforms, such as YouTube and Amazon.

Let’s consider Facebook, for instance, where things like engagement (Likes, comments, shares, comments, etc.) and who users are connected to matter. Also, on Twitter, indicators like authenticity, interaction, or the credibility of the writer are crucial.

In addition, search engines have incorporated machine learning elements to help surface content, making it difficult to determine if “this” or “that” which has results in better or worse performance.

2. Investigating

Research is an integral part of SEO. The types of research that enhance SEO efficiency include

Research on the audience: It’s important to be aware of your target audience or market. What are their characteristics (i.e., the demographics, psychographics as well)? What are their main issues? What are their concerns that you could address?
Keywords research: The process will help you find and incorporate relevant and useful search terms that people use on your website, and also know how much competition and demand it is to rank for these terms.
Conducting competitor research: What are your competitors doing? Which are their strongest and weakest points? What kinds of content do they publish?
Brand/business/client research: What are their goals, and how can SEO help them achieve those goals?
Website study: A variety of SEO audits could uncover potential issues and opportunities on a site that are hindering success in organic search. A few audits worth considering include: technical SEO content, link profile, and E-E A-T.
Seo analysis:This can help determine the purpose of the search for the query you are looking for (e.g., whether it’s transactional, business, informational, or possibly navigational) and then create content that will be ranked or gain visibility.

3. Organizing

The SEO approach is a long-term action plan. It is essential to establish objectives and then a plan to achieve them. Consider the SEO approach as a map. The direction you follow will evolve and change as time passes by, but the goal should be unambiguous and constant.

Your SEO strategy could include items like:

Setting goals (e.g., OKRs, SMART)
Setting expectations (i.e., timelines/milestones).
Define and align important measurements and KPIs.
The decision-making process for projects is to determine how they will be designed and implemented (internal, external, or an amalgam of both).
Communicating and coordinating with the key participants.
Selecting and implementing technology/tools.
Recruitment, training, and the structure of a team.
Making a budget.
Monitoring and reporting on the results.
The process and strategy must be documented.

4. During the creation and implementation

After all the research has been completed, it’s time to put your ideas into action. This means:

Create brand new material: Your content staff should be informed about the content that needs to be made.
Recommending or implementing changes or enhancements to existing pages: This could include updating and improving the content, adding internal links, incorporating keywords/topics/entities, or identifying other ways to optimize it further.
Eliminating outdated, obsolete, or poor-quality information: This is any content that’s not ranking well in converting traffic, driving conversions, or helping you meet those SEO-related goals.

5. Monitoring and ensuring

It is important to be aware of the moment something goes wrong or fails on your site. Monitoring is essential.

It is important to be aware if the traffic is dropping to a crucial page, pages get slow, inactive, or are removed from the index, your whole website goes down, and links fail or break, or if you have any other major problems.

6. Assessing, reporting, and analysing the performance

If you don’t know how SEO is measured and improve it, you won’t be able to make improvements. To make informed decisions about SEO, you’ll need to make use of:

Web analytics: Install and make use of tools (at a minimum, free tools like Google Analytics, Google Search Console, and Bing Webmaster Tools) to gather information about performance.
Platforms and tools: There are many “all-in-one” platforms (or suites) that offer a variety of tools. However, you may also make use of only a few SEO tools that track the performance of specific tasks. If you’re blessed with the resources, but there are no tools that are available to do what you need, you can create your own software.

Once you’ve got the information, you’ll need to keep track of the progress. Reports can be created by using software or by hand.

Performance reporting must convey a story and be performed at relevant intervals. Typically, it is compared to prior report intervals (e.g., year-over-year). The frequency of reporting will be based on the kind of website (typically this could be quarterly, monthly, or any other time period),

SEO continues

SEO never ends.

The behavior of users, search engines, and the behavior of your competitors are constantly changing. Websites are constantly changing and moving (and breaking) in time. Content gets stale.

Your processes must be improved and more efficient.

How SEO develops

SEO continuously evolves in many ways, but perhaps the most important since it is a method of service and practice that is at the heart of how people interact with the internet and information.

What’s most important about this is to look at the internet and search engines within the context of society in general.

Libraries, for example, have been around for a long time, spanning many thousands of years. There is a documentary as well as archeological evidence from to 7th century BC to the 7th century BC of the existence of libraries to store the wisdom of the cultures.

In this regard, the internet (as an information storage system and archive of hilarious memes) is at its infancy. In actual fact, Google as a search engine has been around since September 1998..

The web and the methods we use to search and find what we are looking for on it are all new in the human mind and behaviour.

Search engines are accessible via technological devices such as smartphones, computers, and even home assistants. As technology develops and our habits change, so do we in the way we use it and utilize it.

This could affect the way search engines develop their capabilities and appearances. This implies that they will need to adapt in the SEO process.

Here are a few of the most important ways SEO changes:

Making the most of technology

We’ve stated how technical SEO is among the major kinds (or the main areas of focus) of SEO. Over the last decade, significant advancements have been made in the field of technology, shifting the area in SEO work to encompass techniques and tasks that did not even exist 10 years ago.

AI-driven results in search: Just this year, significant changes in the way AI determines results in search and the frequency at which these results show up have occurred, especially with Google, with AI Overviews and Bing’s dynamic outcomes for searches.
Search engine optimization for mobile devices: A decade ago, the SEO industry was always occupied by creating websites that would be compatible with mobile phones, in order that they would show up on search engines when accessed via a mobile. In 2021, 63 percent of Google searches in the U.S. were conducted on mobile phones as well and it is now the case that Google Index now favors a mobile-friendly website as a leading gauge (completed by 2023).
User experience and speed: As the use of devices and their capabilities grow, so do WiFi’s capabilities in terms of speed and penetration, as do our behavior and expectations about the services we use. When we think about what was normal 10 years ago while using a mobile device, for instance, we are likely to be very annoyed as consumers whenever we experience any kind of slow-loading pages that were missing content in the early 2000s.

In the three areas of rapid change, SEO practice must match the speed of change or else be ineffective. Within the three areas, there are numerous changes to the components as well as features and techniques, which we consider to be a regular aspect of SEO.

Making the transition to a new the changing world

Although technology and the way we use it in daily life are also an aspect of social change, there are other factors regarding the ways in which society is changing beyond technology that require the consideration of SEO and strategic change and growth.

macroeconomics: Local or global crises, wars, and famines can have a significant impact on large companies’ supply chains, rates of interest, credit availability, and the consumer’s income and spending. These can all result in indirect or direct consequences on human behavior and require a strategic shift in marketing. SEO is a field of marketing and needs to be flexible in times of economic hardship, and is changing.
The COVID pandemic: Perhaps the first pandemic to hit the world that was triggered by the web and the search engine and search engines, the COVID pandemic was a severe and rapid change in consumer behaviour triggered by health regulations across the globe. Many businesses saw rapid change due to the COVID pandemic, which required major changes to both the marketing strategies of offline and online in a way that was previously not experienced before.

SEO has been a major topic in recent years, as the technology as well as society adapted because of innovation and progress as well as proactive reasons to respond to new challenges.

As a business discipline and a practice, SEO evolves as our technological and social environment evolves.
As a profession, SEO is an ongoing development area.

SEO as a service

The SEO market is expected to increase to $75.13 billion by 2023, and reach $88.91 billion in 2024 with an annual rate of 18.3 percent, and reach $170 billion by 2028 with an annual growth rate of 17.6 percent, according to the 2024 Research and Markets SEO Services report.

It’s not surprising it is that SEO is also a reputable professional service, given the widespread use of search engines and the use of search as a method of activity, coupled with the capabilities of mobile phones and the constantly changing economic environment.

SEO is a field of marketing as well as a job title. It is possible to “do” SEO as well as “be” an SEO (search engine optimizer).

There are many roles and responsibilities that are associated with SEO and numerous specializations that represent the different kinds of SEO and the knowledge and abilities needed.

Learning how to start a career in SEO isn’t easy initially. Contrary to other professions that are more established (e.g., accounting, law), there aren’t any universally recognized and recognized courses in higher education or professional credentials. In addition, there are plenty of requirements for data-related skills, which, like many of the practices of optimization, involve analyzing the performance of an organization and determining how to make improvements based on the key metrics.

Data sources such as Google Analytics and Google Search Console are both free, and the best way to begin understanding data about website performance. Additionally, by utilizing information from Semrush, we’ve developed a collection of free tools that provide you with a fantastic method to begin understanding the performance data

A new field of study can be daunting initially however, there are plenty of methods to begin. We’ve collected a few additional information sources below.

How do you master SEO?

After you have a better understanding of SEO – what SEO means and the way it works- how can you get more information?

It is recommended that you read (or if you prefer watching or listening to) the most current SEO information, research best practices, and other trends should be an integral part of your routine, regardless of whether it’s daily either weekly, monthly, or daily. Also, you should consider taking part in at least two or three events throughout the year.

The expectations and behaviour of users in search are constantly changing, so algorithms are always changing to keep pace. In conjunction with technological advancements that are constantly changing (look at the explosive growth of ChatGPT in 2022, and the abrupt addition of generative AI to the results of searches from 2023).

Here are some trusted sources as well as tips to help you develop asan SEO professional. SEO professional.

The SEO resources of Search Engine Land. sources

Search Engine Land has been covering SEO since. Alongside news articles composed by our editorial team, Search Engine Land publishes written articles by a wide collection of subject matter experts with useful SEO strategies, tips to use, trends, and analysis.

Although we’re not perfect, we strongly recommend you sign up to get SEO Land’s newsletter, which is free and includes a comprehensive roundup of the most recent SEO news, insights, and information every day.

Search Engine Land also has numerous categories of subjects specifically devoted to certain platforms and regions that might be useful:

The Periodic Table of SEO Elements on Search Engine Land

The interactive periodic table of SEO provides a source designed to assist you in understanding the key elements that are essential to create an effective SEO strategy, backed by consistent effort.

Google’s SEO tools

Google Basics of Search: Google explains technical guidelines, spam policies, and best practices for key areas in this article.
SEO beginner guide: A brief overview of the basics of SEO in accordance with Google’s top practices.
Guidelines for evaluating search quality: This document describes the process by which Google guides human raters on how to assess the quality of their search results by looking at the knowledge, experience, as well as the authority and credibility of sites and content.

Increasing your proficiency in SEO

One of the most effective methods to master SEO is to play around with it. Experimentation with hands-on work is among the most effective methods to improve your abilities and expand your knowledge of SEO.

Create your own websites and design them to be about subjects that you’re interested in. Explore different tactics and methods. Check out which ones work and what doesn’t.

SEO requires a wide range of other abilities. Explore more of them in the 13 essential SEO abilities you require to be successful.

Another option to grow your career is to attend an event in search of. It is the Search Engine Land team that programs the Search Marketing Expo (SMX) conference series, which has an exclusive SEO track that delves into different areas of SEO and includes some outstanding presenters and speakers. SMX Advanced will be held in June, and SMX will be held in November.

In addition, there are many different options (free or paid) to get started with SEO:

Be cautious. While there are a variety of trustworthy resources available, you (or your customers) may find incorrect or inaccurate SEO-related information.

The bottom line is: There are no “universal” truths or some major SEO secret. In reality, you must put in your efforts in all aspects of SEO to increase your reach, clicks, conversions, authority, traffic, as well as revenue and sales.

What Is SEO – Search Engine Optimization?

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